Chargeback Reason Codes

Your processor hands you a code — like Visa 10.4, Mastercard 4853, Amex C08, or Discover UD. Each code tells you exactly what the cardholder is claiming and what evidence wins. Find your code below for its plain-English meaning, the evidence that beats it, and your response deadline.

Visa

10.4 ~30d

Other Fraud — Card-Absent Environment

The cardholder says they did not authorize this card-not-present (online/phone) transaction. This is the most common e-commerce fraud chargeback.

Highly winnable

10.3 ~30d

Other Fraud — Card-Present Environment

The cardholder disputes an in-person (card-present) transaction as fraudulent, claiming they did not authorize it at the point of sale.

Winnable with strong evidence

10.1 ~30d

EMV Liability Shift Counterfeit Fraud

A counterfeit card was used in person at a terminal that was not EMV chip-enabled, shifting fraud liability to the merchant.

Highly winnable

13.1 ~30d

Merchandise / Services Not Received

The cardholder paid but says they never received the merchandise or service by the expected date.

Winnable with strong evidence

13.2 ~30d

Cancelled Recurring Transaction

The cardholder says they cancelled a subscription or recurring billing but were charged anyway.

Winnable with strong evidence

13.3 ~30d

Not as Described or Defective Merchandise

The cardholder received the item but claims it was defective or significantly different from how you described it.

Winnable with strong evidence

13.5 ~30d

Misrepresentation

The cardholder claims the terms of the sale were misrepresented — common with free trials, hidden recurring charges, or undisclosed terms.

Winnable with strong evidence

13.6 ~30d

Credit Not Processed

The cardholder says you promised a refund or credit that never appeared on their statement.

Often winnable

13.7 ~30d

Cancelled Merchandise / Services

The cardholder cancelled the order or returned the merchandise per policy but was still charged or not credited.

Winnable with strong evidence

12.5 ~30d

Incorrect Amount

The cardholder was charged an amount different from what they authorized.

Winnable with strong evidence

12.6.1 ~30d

Duplicate Processing

The cardholder says a single transaction was processed more than once.

Often winnable

11.3 ~30d

No Authorization

The transaction was completed without obtaining the required authorization approval.

Winnable with strong evidence

Mastercard

American Express

Discover

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